Two weeks ago, Concepts by Braida was at the Fuorisalone 2022 and took part to the event Hotel Regeneration Hybrid Restaurant, designed by Simone Micheli.
The space
A peculiar yet unique and exclusive setting was chosen for this event. That is to say Officina Ventura 14, in the hearth of Lambrate’s Design District. This place is a perfect example of how urban spaces can be requalified.
The location, embellished by the wonderful exhibition curated and designed by Simone Micheli, enveloped us in its tenuous fragrance with an industrial flavour, while accompanying us every day, witnessing our meetings, exchanges, dialogues, words and design.
The event
A wandering event, where people could walk around and admire several masterpieces set up in different environments: kitchen, bathroom, dining room, gaming room, relaxation area and others. Each masterpiece has become protagonist, while creating a perfect atmosphere.
Among the works of art exposed, there were our chairs. About fifty pieces from the Good Collection scattered along the entire perimeter, together with two new chairs: Triple F and Step Ahead.
Triple F: choose your own combination
This is certainly our flagship product. It has been designed by Simone Micheli and officially launched on Saturday June 11th, during the presentation held by our CEO Lorenzo Braida.
Specifically, we are talking about the first chair conceived, developed and built from a sustainable perspective, according to the principles of eco-design, described in our project “Furniture For Future”.
It is a modular chair, that can be completely disassembled, reassembled and personalised in all its elements over time.
The structure consists of three pieces. Base, back and armrests can be combined in different ways. It is as well possible to choose seats and/or backs with different shapes or a single plywood shell.
Also the finishing and the upholstery materials can be personalised, in order to give plenty of room to your imagination. Are you curious? Click here to have a look at it.
The goal is to enhance reuse, while having a chair available for different functions. In order to find out more, follow us on our Facebook and Instagram pages, where you will find the live broadcast of Saturday’s June 11th’s speech.
Step Ahead: immerse yourself into design waves
If the Triple F represents sustainability, The Step Ahead is surely the mouthpiece of the concept of design.
A chair with soft and rounded shapes that evoke the sea waves. It can be personalised in its different components. Characterised by a fresh, youthful and light design, but also by a… reverse sledge frame!
You can admire it on the picture here on the right. This chair has been created especially for this event in a laminate artificial leather by Italian Converter.
Hybrid Restaurant: a future of infinite possibilities
It is not easy to summarise the week at the Hybrid Restaurant in a few words. So many emotions were involved, enclosing them into “simple” terms is not enough.
Being present also this year has been a wonderful opportunity for us. A special thanks to the Architect Simone Micheli, to Roberta Colla and all the staff of the Studio Simone Micheli Architectural Hero.
Thanks to old and new friends, we look forward to meeting you again soon! Thanks to all the people who came to visit us during these days.
To conclude, we want to say goodbye to you through this famous aphorism:
When I let go of what I am, I become what I might be
Laozi
Very often we set some limits and by doing so we find ourselves trapped in what has become our reality. But when we strive to take these limits and transform them into something else… here we can begin to fly high and infinite possibilities open up in front of us.
Contact us and let’s explore them together!
Cover photo by Jürgen Eheim.
