There’s no doubt, September has been a month full of surprises! First of all, we were selected as ambassadors for Civil Economics 2023. Then, we received the invitation to participate in the “National Festival of Civil Economics” in Florence. Wonderful! On Friday 29th, in fact, we had the honour and the pleasure to share our …
The Ingrid chair is one of the most successful products in our company’s history. Designed by the well-known Norwegian designer Jan Sabro, it represents a clear example of sustainability bonded to the values of our ancestors. Let’s discover why. The origins of the Ingrid’s series One day, Urbano, a dear friend of ours, and the …
Welcome, 2023! A New Year started and we are ready with plenty of ideas and news coming. Though, before starting to think of the future, let’s briefly recall what happened last year. The best of 2022 Opening a new Instagram account We said goodbye to the old page and created the new one: conceptsbybraidasb. Step …
“The little chair and the giants of the sea” is a short story that we can look at as an introductive metaphor to the huge and complex subject of seating in the shipbuilding sector. Like we promised, here we are, ready for some answers. Our CEO Lorenzo Braida will guide our route as captain. He will answer …
The little chair and the giants of the sea is a short story about a big dream. Which one? Let the fantasy carry you away and let’s discover it together. A short story Once upon a time, two brothers dreamt of building a chair able to explore the world by sailing the seas. They had …
The networking recipe, antithesis of the words “I do”. How many times have you listened to this sentence? How many times have you said it? By habit, to make it fast, for fear… there are a plenty of reasons. Nevertheless, acting on our own is not always the best thing. Sometimes, the best way is …
As a Benefit company, every year we draw up an impact report, in order to explain our entrepreneurial commitment, to evaluate the objectives we had set during the previous year and to set the new objectives for the following one, in accordance with our statute. What has changed in our company? “We are becoming different …
Step by step, we introduced you to our FUTURE protocol. But, in the end, what is it about? How it was born The FUTURE protocol stems from our corporate mission: transmitting values, awareness and responsibility to our children and to the new generations. While projecting ourselves into the future, we constantly ask ourselves how to …
Two weeks ago, Concepts by Braida was at the Fuorisalone 2022 and took part to the event Hotel Regeneration Hybrid Restaurant, designed by Simone Micheli. The space A peculiar yet unique and exclusive setting was chosen for this event. That is to say Officina Ventura 14, in the hearth of Lambrate’s Design District. This place …
Hybrid Restaurant: a journey into the spaces of the future Read More »
What is the meaning of experience? Here we are at the last stage of our journey across the FUTURE protocol: Experience. Defined as the “direct knowledge of a specific sphere of reality, personally acquired through observation, use or practice” (source: the Italian encyclopaedia Treccani), experience for us is related to the world of the chair. …
The nuances of experience in the design of a chair Read More »
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