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How to wear a chair?

Each object is meant to be used for multiple purposes: aesthetics, utility, functionality, well-being… In this article we will focus on one product in particular: the chair. Wearing chairs We usually define the chair as an object on which we can sit. This is true. Indoor chairs are meant to accompany us in our daily …

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From the project to reality: the role of a specialised technical consulting

In these last times, we witnessed many shifts and changes and the chair sector makes no exception. We moved from an artisan production to a growing serial production where the meaning of personalisation has a new shade. But changing the colour of wood and metal or modifying the various types of upholstery is not enough …

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What is a unique product and which are its features? From Concepts by Braida’s FUTURE protocol

U for Unique In one way or another we all love uniqueness. But what is truly unique? What makes a product unique? The brand? Saying that something is branded, means affirming its uniqueness? Or is there something else that determines what is truly unique? In this article we will look at uniqueness through Concepts by …

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Let’s change our focus: the customer at the centre? No, thank you. From Concepts by Braida’s FUTURE protocol

F for FOCUS Which is the first thing that comes to our mind when we talk about focus? Perhaps the verb to focus, which properly means focusing or defining something precisely. Or do we maybe perceive focus as an important goal that we have set ourselves? Or as a topic of particular importance on which …

Let’s change our focus: the customer at the centre? No, thank you. From Concepts by Braida’s FUTURE protocol Read More »

The transports in a mad run: how to face the crisis between signs of improvement and rapid changes

Comes over one an absolute necessity to move. And what is more, to move in some particular direction. A double necessity then: to get on the move, and to know whither. David Herbert Lawrence, Sea and Sardinia, 1921 The new year started with some positive signs of recovery. However, if we make an analysis at …

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Raw materials: are they really necessary?
Let’s discover together the value of sustainability

The strong times of crises we are experiencing brought to light our dependence on raw materials. The price increases and the lack of raw materials are re-waking us from our numbness. We have finally become conscious of how intensive exploitation can cause serious consequences mainly on the environmental level. All this leads us to a …

Raw materials: are they really necessary?
Let’s discover together the value of sustainability
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Prices on the rise, is it a condemnation or an opportunity? Conscious design as an answer to price increase

Nowadays, the world is facing a period of uncertainty both from the political and economic point of view. This is drawing attention to important consequences that impact us all. We are experiencing a crisis on many fronts. The electricity prices are increasing, together with the prices of the raw materials. To make matters worse, the …

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Simone Micheli & Concepts by Braida Live in Milan!

Simone Micheli & Concepts by Braida Live in Milan! Don’t miss the most important Fuorisalone Events in Milan! Organized by: Simone Micheli Architectural Hero & PKF hotelexpertsEvents: HOTEL REGENERATION & The Ugly Duckling becomes a SwanWhere: VENTURA MILANO District, Officine Ventura 14When: 05-10 / SEPTEMBER / 2021What: 99 companies exhibiting together!In evidence: New collection of …

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Renovated spaces and new seats for the International Beach Hotel

Renovated spaces and new seats for the International Beach Hotel Renovating and modernizing is part of the business strategy of the International Beach Hotel in Lignano Sabbiadoro, a four-star hotel located in one of the most appreciated beaches on the Adriatic coast. The concept of the owners is the aim of constantly updating the offer …

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