Author name: Braida

The strong times of crises we are experiencing brought to light our dependence on raw materials. The price increases and the lack of raw materials are re-waking us from our numbness. We have finally become conscious of how intensive exploitation can cause serious consequences mainly on the environmental level. All this leads us to a […]

Nowadays, the world is facing a period of uncertainty both from the political and economic point of view. This is drawing attention to important consequences that impact us all. We are experiencing a crisis on many fronts. The electricity prices are increasing, together with the prices of the raw materials. To make matters worse, the

Simone Micheli & Concepts by Braida Live in Milan! Don’t miss the most important Fuorisalone Events in Milan! Organized by: Simone Micheli Architectural Hero & PKF hotelexpertsEvents: HOTEL REGENERATION & The Ugly Duckling becomes a SwanWhere: VENTURA MILANO District, Officine Ventura 14When: 05-10 / SEPTEMBER / 2021What: 99 companies exhibiting together!In evidence: New collection of

Renovated spaces and new seats for the International Beach Hotel Renovating and modernizing is part of the business strategy of the International Beach Hotel in Lignano Sabbiadoro, a four-star hotel located in one of the most appreciated beaches on the Adriatic coast. The concept of the owners is the aim of constantly updating the offer

The Italian Chair District: a story within a story The expression “Italian Chair District” originally defined a limited area situated in the region Friuli, an area which has later on expanded its boundaries thanks to a few big companies and thanks to a lot of micro sized companies (family businesses) dedicated to the chair production.

So nice, so Good! The Good chair In more than 30 years we have been used to creating any kind of chair, especially since we decided to focus our business on bespoke seating. We have produced over 400 models in the past 10 years, so we have seen quite a few chairs… But every chair

Soft chairs, armchairs and sofas: in the name of comfort The Soft collection is Concepts by Braida’s proposal which aims to combine comfort and design in the contract sector. Chairs, small armchairs, armchairs, upholstered sofas, conceived in order to furnish with style hotels, lounge zones, halls, waiting rooms, restaurants, offices, public places. Soft is made